University of North Dakota (UND)
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International Marketing (ON-FALL23-01)

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
M. Yalcin Parmaksiz
M. Yalcin Parmaksiz
Faculty Member
(14)
6
Timeline
  • October 20, 2023
    Experience start
  • November 29, 2023
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Advertising Customer segmentation Digital marketing Marketing analytics Marketing strategy
Skills
global marketing master of business administration (mba) international marketing market intelligence foreign market economic analysis research
Learner goals and capabilities

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing an entry strategy mode, and developing competitive international marketing strategies. You will receive a detailed report and presentation upon completing the project.

Learners

Learners
Graduate
Any level
20 learners
Project
10 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Students will submit a detailed report including their research, analysis, insights, and recommendations.


Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.


10-15 minute presentation of key findings and recommendations.

Project timeline
  • October 20, 2023
    Experience start
  • November 29, 2023
    Experience end

Project Examples

Requirements

Before entering your organization into the international landscape, it is important to understand how to market your product/service successfully. MBA-level student-consultants in groups of 4/5 will spend 10+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.

Some areas that these students can help you to understand include but are not limited to:

  • How to reach your target market in the country of choice
  • Most effective marketing techniques for the area of choice
  • Analysis of the effectiveness of entering the market of choice.
  • Generate an approach for identifying and analyzing the critical cultural and environmental characteristics of any nation or global region
  • The expectation is that the students would execute all the required marketing functions (for example; market research, market analysis, promotion, pricing, and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question 1

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

  • question 2

    Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students. Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top group. (Student chooses LinkedIn or letter)

  • question 3

    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first milestone (second or third week).

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