Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on: Conducting research to understand purchase decisions and needs for potential customers. Defining customer segments that we could target. Brainstorming potential product ideas. (1 for each focus topic) Developing marketing messaging and sales strategy for the new product. We hope this new product will increase revenue and grow our customer lifetime value.

Website Optimization and Branding Enhancement for Ofori

Ofori seeks to enhance its online presence by optimizing its website to boost sales and improve customer experience. The project involves conducting a comprehensive review of the current website to identify areas for improvement in user interface, navigation, and overall functionality. Learners will analyze customer touchpoints to ensure they are intuitive and efficient, facilitating a seamless shopping experience. Additionally, the project requires the development of creative strategies to strengthen Ofori's branding, ensuring it effectively communicates the company's market positioning and superiority. The goal is to apply classroom knowledge in digital marketing, user experience design, and branding to create actionable strategies that align with Ofori's business objectives.

Packaging Design and Copywriting for Consumer Engagement

The project aims to develop cohesive primary and secondary packaging for Ofori's product line, ensuring that both packaging types work harmoniously to communicate the product's features, benefits, claims, and application techniques effectively. The challenge is to create packaging that not only attracts consumers but also provides a seamless experience both in-store and at home. This involves crafting consumer-facing romance copy that acts as a silent salesperson, enhancing the product's appeal at the point of sale. The project will require learners to apply their knowledge of design principles, marketing strategies, and consumer psychology to create packaging that stands out on the shelves and resonates with the target audience. The goal is to deliver a packaging solution that is both visually appealing and informative, ultimately driving consumer engagement and satisfaction.

Optimizing Pricing Strategies for Enhanced Product Margins

Ofori seeks to enhance its pricing strategies to maximize product margins while aligning with its long-term growth strategy in both wholesale and direct-to-consumer markets. The project involves analyzing the Cost of Goods Sold (COGS) to ensure that pricing structures are optimized for profitability. Learners will apply their knowledge of financial analysis and strategic pricing to evaluate current pricing models and propose adjustments. The project aims to provide insights into how pricing can be leveraged to support Ofori's growth objectives. By focusing on both wholesale and retail pricing, learners will gain a comprehensive understanding of market dynamics and pricing strategies. This project offers a practical application of classroom concepts in a real-world business context.