- Description
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South Asians living abroad are struggling to transfer their native languages to their children. Our children are exposed mostly to English and resources available in native languages are too complex for children in the West. Plus, the parents themselves often struggle with reading the language even if they are able to speak it to varying degrees.
Our vision is to help preserve the use of South Asian languages. We aspire to become a leading bilingual edutainment brand for children of South Asian descent through a mix of high-quality physical and digital resources, with a focus on transliteration, e.g. Urdu written using the English alphabet.
We launched our first versions of Urdu-English books in September ’20 and now offer 12 books across 4 reading levels. We are expanding our product lines in January, have transformational improvements planned for next year, and a much more exciting vision ahead of us to offer multiple languages.
- Company website
- https://inglishforkids.com
- Industries
- Education
Recent projects
Education Content & Market Research Intern
Our mission Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. The Project We are developing new products and services to help kids learn a new language online. We are conducting research on the types of activities that are used by others for language instruction (whether it is through a mobile app or through online classes). Your role will be to support this research by creating a list of ideas and helping draft some basic resources. Research ideas used by language instruction mobile apps designed for kids (e.g. Lingo kids, duolingo kids, etc). We will share some app ideas with you - your role will be to identify the types of activities and games used in these apps and create a list. Research ideas for virtual classroom activities used by other companies and online schools - how do they keep kids engaged (what kind of in-class activities, games, etc are used) Research worksheet ideas for language instruction for ages 5-8 - find ideas used by others to teach basic words and sentences in other languages Create worksheets - we will provide you with the class topics (e.g. animals, fruits, daily activities, etc) - and you will have to create draft worksheets that we can share with children to practice We will provide you with details on each lesson and the content to cover. You do NOT need knowledge of South Asian languages to participate.
Marketing Intern
The Project We are launching a crowdfunding campaign in March. We have created a new brand name, new identity and new products that will be launched as a part of this. We need help in various marketing related activities to spread awareness of the campaign. Not everything has to be completed by 1 person as part of the project. We can select to focus on areas that are of the most interest to you: PR - build list of contacts that could be interested in covering what we do. Draft outreach communications, releases and follow-ups Social Media - create social media calendar and content to spread awareness of campaign. Ideas, content, messaging, etc. Content - draft blog posts, articles, emails and other content pieces that can be used for marketing purposes Marketing Research - find other channels for marketing purposes (e.g. list of Facebook groups, organizations, companies, etc.) based on our target audience Case studies - create case studies that can be used on our website, blog, social media, etc based on past customer inputs You do not need to be of South Asian descent or have knowledge of South Asian languages to participate Our mission Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We want to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.) What we do Over the past year we have published a series of bilingual books in Urdu. We are the first ones to include English transliteration, in addition to English translations besides the Urdu script. We have received excellent feedback over the last year having sold thousands of books around the globe, with significant presence in Canada, the US and the UK.
Mobile App - language learning for kids
Project Title: Language Learning Games App Background Information: Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We wanted to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.). South Asians are the fastest growing and wealthiest demographic in the US and we believe there is a huge opportunity in this space. As a 1.5 person startup, we took a staged approach to test product/market fit. After having sold thousands of books in a single language around the globe, we are now exploring other opportunities including the development of digital products such as an app. Work Request: We want to develop a basic/prototype version of an app that children can use to learn the basics of another language. We would use this MVP to test demand and get feedback from our most important users. As we do not have a tech background ourselves, we are very open to discussions around the scope to achieve what is realistic as part of this project. General Description for MVP app : 5 categories (Animals, Fruits/Veg, Body Parts, Colours, Numbers) 1 set of “flash cards” in each category 2 games in each category for a total of 10 games. We have basic descriptions of these games which include memory games, popping balloons, puzzles, "fill the basket", match right answers, etc. Around 200-300 objects in total Ability to change the content / language on the back-end We have a lot / most of the object illustrations already from our books but for other design elements we can use placeholders Score tracking will be useful (multiple kids on device, but no registration required) No monetization for MVP Examples: Studycat Fun French https://play.google.com/store/apps/details?id=net.studycat.funfrench&hl=en_US&gl=US Spanish School Bus for Kids https://apps.apple.com/us/app/spanish-school-bus-for-kids/id642466531 Canticos Bilingual Preschool https://apps.apple.com/app/apple-store/id1519515456?mt=8 Technology Requirements: iOS native to start Contact Information: hamid@inglishforkids.com
Venture Funding Pitch Development
Our mission Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We want to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.) What we do Over the past year we have published a series of bilingual books in Urdu. We are the first ones to include English transliteration, in addition to English translations besides the Urdu script. We have received excellent feedback over the last year having sold thousands of books around the globe, with significant presence in Canada, the US and the UK. The Project We have big dreams for the future and will be raising a pre-seed capital round to help us achieve our near-term objectives. We are looking for someone to help us develop materials and do research that will play a critical role in our first fundraising round. Specifically, we will be looking for help with the following: Market Research - conduct market research to size the market and opportunity in the short and long-term Analysis - create basic forecasts that outline the opportunity for potential investors Content Development - create charts, slides, etc to help us tell our story in a convincing way Funding Research - create list of investors based on their areas of interests, past investment, etc.