Logo and Branding Assets Creation for Sengwa
The main goal for the project is to create a unique and eye-catching logo and branding assets that reflect the natural, sustainable, and self-loving ethos of Sengwa. The logo and branding assets should resonate with the target audience and effectively communicate the company's values and product offerings. I am only accepting curriculum-based/In-class projects. This will involve several different steps for the learners, including: - Researching the target audience and competitors to understand the market and design trends. - Developing multiple logo concepts and branding assets such as color palettes, typography, and visual elements. - Incorporating feedback from the company and refining the designs to align with their vision. - Creating a style guide that outlines the proper usage of the logo and branding assets across different platforms and materials.
Industry Transition from B2C to B2B
The project's main goal is to analyze the market and develop a strategy for Sengwa to transition from a B2C business model to a B2B model. I am only accepting curriculum-based/In-class projects. This will involve several different steps for the students, including: - Researching the B2B market for body butter, and body oil products. - Analyzing the existing customer base and identifying potential B2B clients. - Developing a new marketing and sales strategy tailored to B2B clients. - Creating a plan for product packaging and pricing suitable for B2B sales. - Identifying potential distribution channels and partnerships for B2B sales.