The project's main goal is to analyze the market and develop a strategy for Sengwa to transition from a B2C business model to a B2B model. I am only accepting curriculum-based/In-class projects.

This will involve several different steps for the students, including:

- Researching the B2B market for body butter, and body oil products.

- Analyzing the existing customer base and identifying potential B2B clients.

- Developing a new marketing and sales strategy tailored to B2B clients.

- Creating a plan for product packaging and pricing suitable for B2B sales.

- Identifying potential distribution channels and partnerships for B2B sales.

By the end of the project, students should complete the following tasks:

- A comprehensive market analysis report for the B2B beauty and skincare market.

- A detailed strategy for targeting and acquiring B2B clients.

- A new marketing and sales plan specifically designed for B2B clients.

- A proposal for product packaging and pricing adjustments for B2B sales.

- A list of potential distribution channels and partnership opportunities for B2B sales.

Final deliverables:

- A final report including the market analysis, strategy, marketing plan, and distribution proposals.

- A presentation explaining the research findings and the proposed transition strategy.

Availability every week

Project feedback will be provided

Ability to mentor students

I can act as a reference for future job opportunities.