School Outreach Marketing Plan for MentaMorph

MentaMorph, a company specializing in financial education games, aims to expand its reach into the educational sector by developing a targeted marketing plan for schools. The project involves understanding the unique needs and challenges of schools in adopting educational games, identifying key decision-makers, and crafting a compelling value proposition. There are newly 26 states that require a credit in financial education for high school graduation. The goal is to create a strategic marketing plan that effectively communicates the unique benefits of MentaMorph's game-based learning to educators and school administrators. The project will require research into current educational trends, competitor analysis, and the development of marketing strategies that align with school curricula and educational goals. By focusing on schools, MentaMorph seeks to enhance financial literacy among students and establish long-term partnerships with educational institutions.

Social Media Strategy for Financial Education Game B2C Market

MentaMorph, a company specializing in financial education games, seeks to enhance its social media presence to effectively reach B2C audiences. The goal is to develop a comprehensive social media strategy that aligns with the company's mission and engages potential users. The project involves analyzing current social media trends, identifying target audience preferences, and crafting tailored content that resonates with users. Learners will apply their knowledge of digital marketing and social media analytics to create a strategy that increases brand awareness and user engagement. The project will focus on platforms like Instagram, Facebook, and Twitter, ensuring the strategy is cohesive and impactful across all channels. By the end of the project, the team will have a clear plan to boost MentaMorph's online presence and attract more users to their financial education games. - Analyze current social media trends and target audience preferences. - Develop a content calendar with engaging posts tailored to B2C audiences. - Create a strategy to increase brand awareness and user engagement. - Ensure the strategy is cohesive across Instagram, Facebook, and Twitter.

Develop Price and Cost Models for Financial Game and Workshops Product

MentaMorph Money is a mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a web interface that can be used on the PC, iOS, Mac and Android, and is developed in Unity. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. There are multiple scenarios and increasing levels of complexity. There are numerous markets to target with varying cost structures, and numerous pricing options. This project is to analyze those options for a pricing structure that is easy to explain and based on the related costs.

Financial Game and Workshops - Develop Game Data Dashboard and Reports

MentaMorph Money is a multi-scenario mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a cross-platform application on the PC, iOS, Mac and Android, and is developed in Unity and may use Firebase. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. A database is needed to collect data during the game and create an instructor dashboard as well as analyze the behavior data: metrics such net worth scores per round, improvement in net worth, time to complete, increased use of savings, investments, passive income, reduced passive expense, loans to pay expenses as well as the actions taken each round and info about the scenario played and per student.