Growth & Procurement Pipeline Development for Startup

Business Challenge We are seeking an MBA student consulting team to help us address: Organizational Structure – How to align our divisions (sales, community, wearables, analytics, development) for accountability and scalability. Competitive Positioning – Identifying where we stand in the wellness, digital health, and government procurement landscapes. Operational Efficiency – Streamlining CRM, automations, onboarding, and service delivery workflows to support growth. Marketing Strategy – Balancing B2B contracts (hotels, corporations, government) with consumer marketplace expansion. Procurement Pipeline Development – Designing a roadmap to qualify for and secure major opportunities such as the LA28 Olympics vendor program and ongoing city/state/federal contracts, including: Vendor registration and compliance. Supplier diversity and ESG positioning. RFP-ready service bundles for wellness, recovery, and workforce engagement.

AI-Driven Business Transformation: Scaling Across Hospitality, Corporate, and Healthcare

Objective Design and build a scalable, AI-powered wellness marketplace and service delivery system for My Yoga Network. The project will focus on integrating AI-driven CRM, workflow automation, and market analysis to expand wellness services across hospitality, corporate wellness, education, healthcare, and B2C yoga therapy. The goal is to enable faster client acquisition, streamlined service delivery, and measurable ROI while reducing manual work and creating repeatable systems for both yoga professionals and B2B clients. Project Scope Includes This system should be flexible, modular, and multi-channel , serving both internal business operations (CRM, automation, contractor onboarding) and external client-facing needs (hotel wellness programs, corporate retreats, private therapy sessions). Tasks ✅ 1. Research & Market Analysis Consolidate existing research: hotel wellness trends, corporate wellness, school programs, healthcare reimbursement. Identify the highest ROI client segments (luxury hotels, corporations, healthcare, B2C). Map out customer journey blueprints for each segment. ⚙️ 2. CRM & Workflow Integration CRM Setup (GoHighLevel or HubSpot): Centralize lead data, automate follow-ups, integrate AI-driven agents. Automation Workflows (n8n or equivalent): Trigger outreach campaigns. Automate scheduling, onboarding, and quality tracking. Push proposals and contracts to leads with minimal human touch. 🎯 3. AI & Data-Driven Tools Build AI prompt templates for: B2B proposals (hotels, corporations, schools). Marketing copy for social, email, and outreach. Personalized yoga therapy messaging. Prototype AI-powered “booking agent” that handles guest or client inquiries end-to-end. Develop data dashboards (Tableau/Power BI) for client engagement, revenue tracking, and outreach performance. 📈 4. Service & Marketing System Development Templatize deliverables for hotel/corporate wellness packages. Design influencer/ambassador playbook for hotel activations. Create social growth kits for yoga teachers (templates, posting cadences, outreach scripts). Develop pilot wearables integration concept (wellness KPIs for clients, optional). 🧩 5. Testing & Optimization Simulate AI-agent outreach to evaluate conversion rates vs. human outreach. A/B test social campaigns and email follow-ups. Collect feedback from pilot hotel/corporate contacts. Document best practices + system improvements .

AI Marketing Toolkit Development for Multi-Channel Campaign Automation

Objective Design and build a reusable AI-powered toolkit to support scalable digital campaigns across Google Ads (Search & Display) and Meta Ads (Facebook/Instagram) , with optional extensions for YouTube. The toolkit will leverage OpenAI for content generation and n8n for workflow automation , enabling faster campaign development, reduced manual work, and smarter content testing. Goals Automate repetitive tasks in campaign setup and asset creation Use AI to generate headlines, ad copy, creative briefs, and keyword/ad group clusters Provide a modular toolkit adaptable to different audiences, industries, and campaign goals Allow students to start with one platform (Google Ads) , then expand to others as capacity allows Project Scope The toolkit is structured in tiers : Core (Required): Google Ads Ad copy generation (headlines, descriptions) Keyword grouping suggestions Workflow automation for approvals & campaign setup Extension 1: Meta Ads (Facebook/Instagram) AI prompt templates for primary text, hooks, CTAs Creative variation suggestions by placement (Feed, Stories, Reels) Extension 2: YouTube (Optional) AI scripts for short-form ad copy (6–15 sec bumpers, skippable ads) Thumbnail/title generation prompts Core Tasks ✅ 1. Research & Planning Analyze sample campaigns & identify repeatable steps across platforms Define campaign assets that AI + automation can streamline ⚙️ 2. Tool Integration n8n workflows for: Content generation triggers Asset management (Sheets/Baserow) Approval checkpoints OpenAI prompt templates for: Google Ads (required): Headlines, descriptions, ad group ideas Meta Ads (extension): Primary text, hooks, call-to-actions YouTube (extension): Video ad copy, titles, thumbnails 🎯 3. Campaign Kit Development Modular campaign kits including: Platform-specific prompt libraries Workflow automation blueprints Templates for creative testing & segmentation 📈 4. Testing & Optimization Generate multiple content variants for each platform Run sandbox A/B comparisons (tone, engagement style) Document improvements and best practices

Predictive Analytics for Personalized Yoga Therapy

To develop a mobile-first yoga therapy app that integrates biometric and behavioral health data to generate personalized wellness plans using predictive analytics. The project aims to support both personal and population-level health improvements by leveraging wearable data, AI-driven personalization, and therapist-guided care. This capstone will demonstrate the application of data aggregation, mining, visualization, and predictive modeling to optimize chronic condition management, stress reduction, and overall wellness through digital yoga therapy.