MacEwan University

Edmonton, Alberta, Canada

Student Profile: Students in this course are in their 3 year of the Journalism program. These students can be expected to have intermediate understanding in this project area. Skills already have: Foundational interviewing skills Foundational story development skills Intermediate professional writing skills Skills to be developed: Interpersonal skills Professional communication skills Critical thinking skills Writing for an audience

MacEwan University

Edmonton, Alberta, Canada

Students will be learning to: Identify and describe the foundational theories of professional communication. Examine the complex and diverse organizational, institutional or societal context(s) of internal and external communication. Analyze stakeholder needs and audience characteristics, also information preferences. Identify the key players and the "client" in a professional communication project. Determine the goal and objective(s) of transferring information to an internal or external audience. Choose the most suitable format(s) for delivery of the communication with particular emphasis on digital modes: their relative strengths and key characteristics. Evaluate messages for consistency with audience characteristics and preferences. Evaluate the success of the communication: did it "fit" the audience, achieve the objective and the goal. Discuss formal (and individual) codes of professional and ethical conduct in professional communication.

MacEwan University

Edmonton, Alberta, Canada

Students in this course are in their 3rd or 4th year of their program. These students can be expected to have an advanced understanding in this project area. The students will form from the Marketing program and the Design program. Each team will have one dedicated design student per group. Shared Learning Objectives: Develop effective communication and collaboration skills. Apply theoretical knowledge to practical scenarios. Enhance problem-solving and critical thinking abilities. Different Learning Objectives: Marketing Students: Focus on market research, strategy development, and data analysis. Design Students: Emphasize creative design, prototyping, and visual communication.

MacEwan University

Edmonton, Alberta, Canada

Student Profile: Students in this course are in their 3rd or 4th year of Design program. These students can be expected to have an advanced understanding in this project area. Skills already have and skills to be developed: Communication: Written skills demonstrated in rationales and requirements documentation. Verbal skills when presenting your work during interim and final critiques. Professionalism: Active participation in critiques and meeting of deadlines. In addition, for design students: Collaboration and Teamwork: Working in teams of 4 as well as with a community partner and their specific needs Problem-solving Technological Agility

MacEwan University

Edmonton, Alberta, Canada

Student Profile: Students in this course are in their 3rd or 4th year of B Commerce program. These students can be expected to have advanced understanding in this project area. Skills to be developed: ·      Use of Panel Analysis. ·      Practice the data preparation. ·      Learn the fundamentals of Data Visualization with specialized software.

MacEwan University

Edmonton, Alberta, Canada

Student Profile: Students in this course are in their X year of X program. These students can be expected to have (foundational, intermediate, advanced) understanding in this project area. Skills already have: Skills to be developed: Add student profile as per template

MacEwan University

Edmonton, Alberta, Canada

 Interested students and teachers (Mari Alice Conrad and Kent Sangster) would work with proposed community partner: Ardrossan Jr/Sr High School Band Program, Elk Island Public School District, band director Raymond Basaraba, to create a short (3 - 4 mins) piece for high school concert band.

MacEwan University

Edmonton, Alberta, Canada

Working with the Mitchell Art Gallery, Students will be creating and presenting a workshop to students at Greenfield elementary about the architecture and history of their school building.

MacEwan University

Edmonton, Alberta, Canada

Students acquire the basic knowledge required to plan, start and finance a new business venture. Students learn how to transform a business idea into a business proposal by designing a business plan that addresses key questions such as: identifying business opportunities, valuing a business proposal with emphasis on the venture capital method, mobilizing resources through estimating financial needs; and finally, raising new capital. Additional topics include the dynamics of the venture capital industry; angel capitalists and their importance in promoting the creation of new firms; and corporate entrepreneurship.

MacEwan University

Edmonton, Alberta, Canada

Each year the Arts & Cultural Management Bachelor of Arts students work with an organization on a Market Research project that enables them to put their Audience and Resource (Fund) Development learning into practice. The market research involves a quantitative survey of an organization’s current audience or stakeholder group (or a segment of it) so that the student can implement an effective research project. As Arts Administrators we know everyone’s audience is different, and having information specific to your audience, donors, volunteers, etc. can provide the information you need to make important decisions.  Requires quantitative market research of an existing segment(s) of a stakeholder group or audience Can be defined in terms of a distinct problem or research question .

MacEwan University

Edmonton, Alberta, Canada

The students will research particular public artworks in the EAC’s collection. Specifically, having the students conduct interviews with artists in the EAC’s collection.

MacEwan University

Edmonton, Alberta, Canada

Working in teams of 5-6 students, our 4th year Marketing students will apply their knowledge of service marketing to a real-life organization with a particular problem/challenge related to the marketing of their services.

MacEwan University

Edmonton, Alberta, Canada

Is your organization seeking some extra support discover how viable your new business idea or department is and what are your financing options? If so, we have 4th year business students that are seeking opportunities to help you in the form of a financial business plan (forecasting). In this course students learn how to identify business opportunities, how to value business proposals with an emphasis on venture capital and to estimate financial needs.

MacEwan University

Edmonton, Alberta, Canada

test

MacEwan University

Edmonton, Alberta, Canada

Assessing current digital marketing strategy Recommendations for campaign strategy Implementation of a digital ad campaign.