Social Media and SEO Strategy

Number of positions available: 1 team of 2-4 persons Straight Up Health is an innovative mental health company focused on growth. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: 1. Keyword analysis to determine relevant search terms to our organization 2. A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and share 3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site 4. Creating engaging content for prominent media websites 5. Working with tools and programs such as Instagram, Facebook, Google We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Be recognized as a destination for youth to feel supported in their day to day lives. Increase exposure and grow our following through social media channelsDetermine areas of opportunities in social media where we should expand (video, influencers, other channels etc) This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. Look forward to connecting!