Sales and Marketing Campaign for K-12 Corporate Wellness Program

The main goal for the project is to create a sales and marketing campaign for a wellness company launching a corporate wellness program for k-12 schools to reduce burnout and stress in teachers in early 2024. The campaign should effectively communicate the benefits of the program and attract schools to participate. This will involve several different steps for the students, including: - Researching the target market and understanding the needs and pain points of k-12 schools and teachers. - Developing a comprehensive sales and marketing strategy to promote the wellness program. - Creating promotional materials such as brochures, flyers, and digital content to be used in the campaign. - Identifying key performance indicators (KPIs) to measure the success of the campaign. - Collaborating with the wellness company to align the campaign with their brand and mission.