One Iota - Competitor Analysis + Customer Research

One Iota Performance is developing a software platform that helps individuals and teams consistently improve and achieve their performance and wellness potential. We currently have a rough understanding of the competitive landscape we are entering but want to develop a more thorough understanding through a competitor analysis to understand the strengths and weaknesses of our product. As part of this work, we also want to conduct customer research to gain an understanding of the various customer personas that we are targeting.  The main focus of this project is the following:  Complete customer research to develop basic customer personas that our products will be most relevant for. Identify a list of core competitors in our industry  Identify strengths and weaknesses of each competitor product (including our own) Summarize the results, highlighting gaps or competitive advantages that can be relied on in our marketing efforts when targeting the defined customer personas.