PRIMED For Life Market Research

  Problem Statement:  Think back to one of your life’s most significant periods of change. Perhaps you became a new parent or supported a child through a major developmental change. Maybe you entered a new educational milestone, or just entered the work force. Maybe you had to navigate through corporate restructuring or changed careers altogether. Did you thrive through this change, or did you feel as though you were just surviving? While change is an inevitable fact of life, many people do not have the necessary tools to know how to transition effectively through situational change and as result most of us become survivors instead of thrivers.   Current State:  PRIMED™ for Life Education Inc. (PLE) supports individuals, institutions, and organizations navigate through significant changes by addressing the transition experience using an evidence-based transformative health and well-being framework. When an individual or organization is faced with a difficult transition there are two likely outcomes; thrive or survive. Once taught, PRIMED™ individuals thrive. Not only do they thrive, but they also lead others to thrive too, thus enabling the desired outcome the change requires. And since PRIMED™ is a framework individuals/organizations retain the tools required to become leaders for the next challenge that lies ahead.   Current Product:  The PRIMED™ framework can be delivered utilizing various delivery techniques (one-on-one coaching, workshop/cohort learning, self-guided) on various platforms (in-person, online, app-led). At present Dr. Bolt has delivered PRIMED™ as a workshop to various students and educational leaders with great success.   Results (theoretical or realized): Individual · Reduced stress ·                     Higher job / work satisfaction ·                     Stronger performance Organizations/Institutions ·                     Reduced turnover/higher retention ·                     Improved onboarding ·                     Faster realization of expected performance targets post an organizational change   The Ask:  The primary need for PLE is an analysis of the potential markets/vertical to address first. Since the framework can be easily catered to suit the needs of “anyone undergoing a significant change”, the possibilities seem endless. As such it is important for the Company to select a market with a low barrier to entry, strong margins, and minimal start-up costs. At present time PLE has identified the following user groups that would benefit the most from the PRIMED™ Framework: Corporate Settings (particularly those in the midst of significant organizational change such as a merger or acquisition, a restructuring, etc.) Academia (for students transitioning from high-school to University; or teachers supporting students in transition) Athletes & Coaches (up to and including professional sports) Performing Artists (particularly those navigating from pre-professional to professional work) Parents (particularly parents supporting a child navigating a developmental or educational change) PLE is open to suggestions past these markets. It is also open to suggestions on the delivery method best suited to meet the need of that market.

Social Media Campaign for Camp WILD Classic

WILD Awakenings Inc. is seeking to develop a dynamic social media marketing campaign to promote its upcoming event, Camp WILD Classic, scheduled for September. The primary goal is to increase awareness and engagement by emphasizing themes of women's empowerment, nature, and play. The project involves crafting a comprehensive marketing strategy that spans from April through September, targeting potential attendees and supporters. Learners will apply their classroom knowledge of marketing principles and digital communication to create engaging content. The project will focus on designing social media posts and reels that effectively convey the camp's mission and values, fostering a sense of community and excitement around the event. By the end of the project, the team will have developed a cohesive strategy that aligns with WILD Awakenings Inc.'s brand and objectives.