New Product Marketing (ProM)

We would like students to design promotional material for our new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations on media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our new product Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.