Marketing Assistant

As a Marketing Assistant, your role is crucial in amplifying our message and scaling our impact. You will be the backbone of our marketing operations, providing the support needed to bring our campaigns to life. Your efforts will directly contribute to our narrative, helping us empower social purpose organizations with every piece of content and communication strategy you help to craft.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Digital Content Creation

We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Website Page Creation

Our current website requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website