Content creation (Newsletter/Email Marketing)
Project scope
Categories
Communications Digital marketing Copy writing Marketing strategy Social media marketingSkills
newsletters marketing community mental health content creation email marketing podcasting mental healthTAPP is the first, digital, one-stop-hub for all anonymous community, mental health support, and wellness resources curated to educators. We‘re working on a few outreach items and need your help!
The goal for this project is to put ourselves out there more through email marketing and storytelling and to convert more readers to users.
*A strong passion for mental health and education is a huge asset for this project.
You will:
1. Take resources/podcasts/etc & incorporate them into the newsletter every time one is ready to go!
2. Curate and publish one newsletter per week with resources, news, invites, community events, etc… And before you do that, find newsletters you enjoy receiving and try to implement what you like about them.
3. Help us reach our marketing goals by tracking engagement of newsletter receptivity and tweak newsletter according to needs.
4. Recruit more sign-ups for the newsletter & TAPP itself, through creative ideas/approaches (like developing a referral program)
You will have completed the project once you deliver 12 newsletters. (4 per month, for 3 months)
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Prioritizing Mental Health Education. We are designing a tool that aims to connect teachers across Canada with the support they need to build resiliency within themselves and their students. The Teacher App serves to curate a hub for Canadian teachers where they can feel anchored in order to best support their students in their education. This will serve as a tool that offers teachers access to crucial resources, professional mental health services, and connection with other teachers and classrooms across Canada. Teachers deserve accessible, affordable, and appropriate support for their needs both inside and outside the classroom. What is currently available today is not sufficient for our teachers to thrive in their workplace, let alone our students.
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