Project goal: Design 30 awe inspiring and engaging Instagram Reels that are fun and peak the curiosity for people to engage in their own well-being, specifically to improve Women's sleep and health using natural ways.

Desired impact of the reels: Once approved and posted by Nature's Zeal, the desired impact of these content rich reels is to:

1. Create awareness,
2. Increase audience engagement,
3. Inspire people to take positive action to improve their sleep and health,
4. Drive conversions for Nature's Zeal products and services.

About the organization: Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing.  Our practices are based on extensive research, practice and results.  The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical.  We currently have limited social media presence on Instagram (https://Instagram.com/Natures.Zeal ) and YouTube (https://Youtube.com/@Natures-Zeal ) 

Background:

We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below.  The intent of the 30 Instagram Reels would be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to design the 30 Instagram Reels.

• “How can weight management affect women’s sleeping patterns”
• “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal”
• “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “
• “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep?
• “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.”
• “Empowering Women Through Mindfulness: Benefits and Activities

Nature's Zeal has a brand template and will be provided to the candidates.

By leveraging the latest trends and best practices in Instagram marketing and content creation, the selected candidate(s) will play a pivotal role in shaping Nature's Zeal's online brand identity and storytelling.

Project activities:

1. Sign NDA (Non-Disclosure Agreement) prior to the start of the project
2. Introductory meeting with Co-Founders of Nature's Zeal and detailed overview of project, project tracker and expected deliverables
3. Access to Canva Pro will be provided, however if the candidate has their version of professional design software, that is fine as well.
4. Design idea meetings with Nature's Zeal Project Manager
5. Work on draft design for a batch of reels and update project tracker
6. Review meeting with Nature's Zeal
7. Finalize batch of reels based on feedback and update project tracker
8. Repeat steps 3 to 6 above till all work has been completed

This project will also involve:

1. Create a comprehensive content calendar outlining posts, stories, and reels by week.
2. Creating visually appealing and engaging Instagram reels that resonate with Nature's Zeal's target audience.
3. Developing compelling narrative content that showcases Nature's Zeal's unique offerings, values, and mission.
4. Conducting periodic sentiment analysis to evaluate audience feedback and perception of Nature's Zeal's Instagram content.
5. Crafting content that encourages action and drives traffic to Nature's Zeal's website, promotes program sign-ups, and encourages participation in events or challenges.
6. Monitoring of competitor activity and industry trends to identify opportunities for innovation and differentiation.

Final deliverables:

1. All source materials.
2. All 30 reels and other content as identified in the project.
3. Finalized project tracker and report if needed.

1. Introductory meeting with Co-Founders of Nature's Zeal and detailed overview of project, project tracker and expected deliverables
2. Access to Canva Pro will be provided, however if the candidate has their version of professional design software, that is fine as well.
3. Periodic design idea meetings with Nature's Zeal Project Manager
4. Periodic review meetings with Nature's Zeal for feedback on designs

Further Learners will be provided support in 3 different ways:

1. Executive Mentorship - Both the Co-Founders of Nature’s Zeal and the senior team are seasoned professionals and entrepreneurs.  They will be available for mentorship to the learners.
2. Weekly one-on-one update meetings: The learner will have one-on-one access to their Manager on a periodic basis for the progress of the project and to discuss current and future tasks.
3. Health and Wellness support: Learner will have access to our programs as part of the staff discounts to help improve their own health and wellness.