Digital Marketing Strategy for Divorce Wellness Awareness
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
social media content marketing brand awareness blog posts digital marketing search engine optimizationThe Clean Divorce, a company focused on promoting wellness during the divorce process, aims to enhance its digital presence and increase its follower base. The project involves developing a comprehensive digital marketing strategy to raise awareness about the company's services and support offerings. The goal is to leverage digital platforms to reach a broader audience, particularly individuals seeking guidance and support during divorce. Learners will analyze current digital marketing trends, identify target demographics, and create engaging content tailored to the company's mission. The project will provide an opportunity for learners to apply their knowledge of digital marketing tools and strategies, including social media, SEO, and content marketing, to a real-world scenario. The tasks will be closely related, focusing on creating a cohesive and effective digital marketing plan.
- Analyze current digital marketing trends relevant to wellness and divorce.
- Identify and define target demographics for The Clean Divorce.
- Develop a content calendar and strategy for social media platforms.
- Propose SEO strategies to improve website visibility.
- Create sample content pieces that align with the company's mission.
The project deliverables will include a comprehensive digital marketing strategy document, a content calendar, and sample content pieces. Learners will also provide a presentation summarizing their findings and recommendations. The deliverables should demonstrate a clear understanding of digital marketing principles and their application to The Clean Divorce's objectives.
- Digital marketing strategy
- Content calendar for social media platforms.
- Content pieces (e.g., blog posts, social media posts).
- Increasing brand awareness & gaining followers online
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
https://www.youtube.com/watch?v=0DPbrxfaCis