The primary goal of this project is to significantly increase website traffic through effective social media strategies. This includes improving brand visibility, engaging the audience, and driving more users to explore ContentOwl.ai's offerings.

This project provides students comprehensive hands-on experience in social media management, content creation, and developing skills crucial for enhancing brand visibility and driving website traffic.

Content Strategy Development:

• Research and plan a content strategy that aligns with SEO goals and user engagement.
• Identify key themes, topics, and messaging to resonate with the target audience.
• Identify the best social platform to publish the content

Content Creation:

• Develop high-quality and visually appealing content for various social media platforms.
• Create engaging posts, graphics, and short videos that capture the essence of ContentOwl.ai.

Social Media Calendar Execution:

• Implement the social media content calendar, ensuring regular and consistent posting.
• Utilize scheduling tools to optimize post timings for maximum visibility and engagement.

Influencer Collaboration:

• Identify potential influencers in the industry for collaboration.
• Reach out to influencers, coordinate partnerships, and leverage their reach.

Deliverables:

1. Creating the necessary themes/topics and content
2. Successfully executing the content calendar with regular text and image-based content publishing
3. List of influencers we can collaborate

Students will have access to the necessary accounts for a successful execution. We will be available to answer any questions students have through Zoom calls or Slack messaging