Crossroads Psychology Ltd is seeking to expand its client base and enhance its market presence. The goal of this project is to create a comprehensive business development strategy that leverages current market trends, identifies potential growth opportunities, and outlines actionable steps for implementation. The project will involve market research, business analysis, competitive analysis, and the development of marketing and outreach plans. The team will apply their knowledge of business strategy, marketing principles, and data analysis to create a robust plan that aligns with Crossroads Psychology's mission and values. This project will provide learners with practical experience in strategic planning and business development within the healthcare sector.

Key tasks include:

- Conducting market research to identify trends and opportunities.

- Analysing competitors to understand their strengths and weaknesses.

-Analysing Crossroads Psychology to identify areas of improvement

- Developing a marketing and outreach plan to attract new clients.

- Creating a timeline and actionable steps for strategy implementation.

The final deliverables for this project will include:

- A detailed market research report highlighting key trends and opportunities.

- A competitive analysis report identifying strengths, weaknesses, and potential areas for differentiation.

- A comprehensive business analysis and development strategy document, including marketing and outreach plans.

- An implementation timeline with actionable steps and milestones.

These deliverables will provide Crossroads Psychology with a clear and actionable strategy to enhance its business development efforts.