Musey Monthly Newsletter Design and Development

Open
Musey
London, Ontario, Canada
Maheshi Wanasundara
She / Them
Founder
(7)
5
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Communications Digital marketing Environmental sustainability
Skills
target audience aesthetics customer engagement graphic design style guides content creation communication newsletters digital marketing brand identity
Details

Musey, a leader in sustainable fashion, aims to strengthen its connection with its audience by launching a professional and engaging monthly newsletter. The newsletter will serve as a platform to highlight Musey's commitment to sustainability, showcase community initiatives, and provide educational content related to eco-friendly fashion. Additionally, it will feature special offers to encourage customer engagement and loyalty. The project requires a team of learners to design and develop a newsletter template that aligns with Musey's brand identity. The team will also create content for the inaugural issue, ensuring it is both informative and visually appealing. This project provides an opportunity for learners to apply their skills in digital marketing, content creation, and graphic design, while gaining practical experience in developing a communication tool that resonates with a target audience.

Deliverables

The project deliverables include a professionally designed newsletter template that reflects Musey's brand aesthetics and values. The team will also produce the first issue of the newsletter, complete with sections on sustainable fashion, community initiatives, educational content, and special offers. Additionally, a style guide will be created to ensure consistency in future editions. The deliverables will be presented in both digital and print-ready formats, ready for distribution.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
London, Ontario, Canada
2 - 10 employees
Apparel & fashion, Arts, Business services, Education, Trade & international business
Representation
Minority-Owned Women-Owned BIPOC-Owned 2slgbtqia+-owned Disabled-Owned
+ 5

Musey is a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. Founded by Maheshi Wanasundara, Musey draws strength from her diverse educational background, blending studies in biology, psychology, women and gender studies, and healthcare management. With over a decade of experience in non-profit and government sectors, Maheshi brings experience in community building and impactful initiatives.

Musey stands as a testament to Maheshi's commitment to positive change. It is more than a business; it's a movement towards fair trade, sustainability, and community enrichment. The venture envisions a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. Musey connects artisans with a global audience, curating a marketplace that transcends mere transactions, fostering an ecosystem of shared stories, cultural diversity, and environmental responsibility. In essence, Musey is not just an online platform; it is a bridge that unites creators, consumers, and communities, embodying the spirit of conscious commerce and creative collaboration.