PROJECT DESCRIPTION:

SafePath is a mobile application that crowdsources data to make active human-powered transportation safer. The app allows users to share experiences with obstructions, hazards and unsafe events on sidewalks, pathways and bike lanes. The success of collecting real-time data is based on engagement from the community. This project is to design a high-level plan, key messages and materials to engage youth to participate in sharing observations and experiences while using sidewalks or bike lanes.

KEY PROJECT ACTIVITIES:

• Understand SafePath as a solution to help support growing active transportation across Canada
• Determine how best to encourage youth to crowdsource information for the collective benefit of their community
• Create a range of key messages for youth

IDEAL ROLES/RESPONSIBILITIES:

• Communications Specialists x3

FINAL DELIVERABLES:

• Produce draft or market-ready materials (any social media or other marketing efforts) to encourage app download and us