University of North Dakota (UND)
University of North Dakota (UND)
Log in Sign up

New Marketing Strategy & Plan

Closed
Lake Yacht Racing Association (LYRA)
Lake Yacht Racing Association (LYRA)
Toronto, Ontario, Canada
John O'Dwyer
John O'Dwyer
President
3
Project
Academic experience
150 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Branding & style guides Market research Competitive analysis Customer segmentation
Skills
marketing strategies go-to-market strategy research
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

As the new President of LYRA, I believe that we need to develop a new Marketing Strategy for the organization, perhaps including rebranding for this historically significant but also current and relevant organization.

We would like to work with students to develop, and create a comprehensive go-forward marketing strategy & plan.

Students should be prepared to:

  • Research the organization's market
  • Develop a new go to market strategy
  • Create an implementation plan and budget

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Market analysis
  • Competitive analysis
  • Branding review and recommendations

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Humble
  • Hungry
  • Smart

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • A comprehensive go-forward marketing strategy & plan

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? *

  • No limit, we will commit the necessary support
Deliverables
No deliverables exist for this project.

About the company

Company
https://www.lyrawaters.org
Toronto, Ontario, Canada
0 - 1 employees
Sports & fitness

On Saturday, 29 Mar 1884, delegates from the Toronto YC, Royal Canadian YC, Oswego YC & Bay of Quinte YC met at the Queens Hotel Toronto, voting their clubs to become the charter members of the Lake Yacht Racing Association.

LYRA is the oldest association of yacht clubs on the continent and we are bi-national.

Today, the annual LYRA regatta brings together yachts from around Lake Ontario & adjacent waters for almost a full week of intensive & exciting racing. The event is truly international, giving U. S. & Canadian sailors opportunities to compete and establish strong friendships.

Key objectives of LYRA:
1 To serve and represent yachting interests on Association Waters
2 To encourage the sport & art of sailing & sportsmanship among sailors, both at the junior & senior levels
3 To contribute good will between Canada & the United States
4 To encourage participation activities of national & regional sailing authorities of both Canada & the US
5 To support the interests of member clubs