Our company has been helping people feel great in their skin for few years now. However, recently we have decided to make a shift. We would like to move away from the Hemp/cannabis space and transition into home furnishing, general skincare and random selects.

As such, our current website is outdated. We need a new site that will reflect this new change. Therefore, we would like to take this opportunity to collaborate with your students to create new pages that help users navigate the site and find our new product.

This will involve, but not limited to:

• Identifying and researching useful web pages that can be included on our website.
• identifying trends in other sites like ours.
• Creating new pages for the website, with our assistance in providing the content.
• Reviewing old web pages to ensure consistency of information.
• Recommending potential upgrades or features that can be included in the website

By the end of the project, students should present:

• website and platform redesigns
• solidifying the brand voice and journey mapping
• new feature research, testing, and design
• UI/UX audits
• improve usability

Final deliverables should include

• A cool, fun, bold website that stands out and is easy to navigate for the user
• A presentation of the new web pages and updates made to old ones
• Research justifying the creation of new web pages.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our future products
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.
• access to all internal mood boards and photos

We believe in team collaboration and that every member has a tremendous amount to offer and should be involved in the creative process

As such, we encourage our newest team members to help us invent, dream, edit and conceptualize fun, cinematic and bold future for a.pro.pro.