SINGLA Intimates aims to expand its customer base by leveraging social media platforms as a key acquisition channel. The project involves developing a comprehensive strategy to identify and engage potential customers through targeted social media campaigns. The goal is to create a scalable and cost-effective approach that aligns with SINGLA Intimates' brand identity and marketing objectives. Learners will analyze current social media trends, competitor strategies, and audience demographics to design a tailored acquisition plan. The project will also include testing different content types and engagement tactics to determine the most effective methods for attracting new customers. By the end of the project, the team will have a clear understanding of how to utilize social media as a powerful tool for customer acquisition.

- Analyze current social media trends and competitor strategies.

- Identify target audience demographics and preferences.

- Develop a tailored social media acquisition strategy.

- Test various content types and engagement tactics.

- Evaluate the effectiveness of different approaches.

The project deliverables will include a detailed social media acquisition strategy document, a presentation summarizing key findings and recommendations, and a report on the testing outcomes. The strategy document will outline the proposed approach, target platforms, and content types. The presentation will highlight the analysis of trends and competitor strategies, while the report will provide insights into the effectiveness of tested tactics.

- Social media acquisition strategy document.

- Presentation of key findings and recommendations.

- Report on testing outcomes and effectiveness of tactics.