In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.

For this project, you will need to:

• Understand our brand and mission.
• Conduct research on our users, stakeholders, and competitors.
• Analyze our competitive landscape.

We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We also want you to do an in-depth review of the market.

You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. You will also connect with the senior staff.