The main objective of the project is to create a marketing plan for Blueguardian's Mental Health app. This will involve several different steps for the students, including:

- Researching the mental health market and the current competitive landscape.

- Developing a comprehensive marketing plan that outlines the target audience, marketing channels, and strategies for reaching them.

- Creating a budget for the marketing plan and outlining the expected ROI.

- Developing roles for interns to fill each part of the marketing plan and how to execute it.

By the end of the project, students should demonstrate:

- Understanding of the mental health market and competitive landscape.

- Comprehensive marketing plan that outlines the target audience, marketing channels, and strategies for reaching them.

- Budget for the marketing plan and outlining the expected ROI.

- Developed roles for interns to fill each part of the marketing plan and how to execute it.

Final deliverables should include:

- A comprehensive marketing plan document.

- A budget for the marketing plan.

- A detailed list of roles and responsibilities for interns.

Blue Guardian plans to help learners by giving them hands-on experience as well as autonomy to try new ideas in executing the marketing plan.