By mimicking successful campaigns like the ALS bucket challenge and the #BufferCommunity campaign, we hope to leverage social media in an effective and ultra-low-cost campaign, based on user-generated content. 

To accomplish this, we believe you could focus on:

• Evaluating recent successful user-generated campaigns, preferably in our industry.
• Selecting a primary social media channel for our campaign.
• Developing a campaign plan including theme, hashtag, and messaging. 
• Creating a content calendar and example content for the duration of the campaign.

Through this campaign, we hope to increase online engagement and brand awareness and drive sales of our new product.