Chasers Juice to the USA
Project scope
Categories
Market research Product or service launch Marketing strategySkills
industry analysis business consulting international expansion marketing strategy market research
We would like the students to focus on our lemon and lime juice from El Salvador and moving that to the United States. We have shipping containers ready to be shipped to any ports in the United States but we need to find a distributor to distribute our products. Our goal is to dominate the fresh lemon and lime citrus market which are juices that are used in a large variety of culinary settings.
Our goal is to find a way to market ourselves appropriately in the United States to eventually make a deal with a distribution company that would purchase our products in bulk and distribute it.
About the company
We are a wholesale fresh juice company. Our current clients are all in Canada and range from many different kinds of businesses such as restaurants, bars, catering companies, and individuals that set up an account with us. We create fresh pressed juice with no preservatives, additives or dilution. All of our juice is created with no heat and pasteurisation which means our juices expire quicker and it is not shelf stable. We freeze some of our juices to increase the shelf life to 6 months or more.
We have partnered up with a sustainably sourced farm in El Salvador that grows our limes and lemons. They pick the limes when they are greenest and the lemons when they are ripest and juice them within 24 hours and then flash freeze the 20L pails of juice right after. This maintains all of the freshness while preserving the shelf life of the juice. Our lime and lemon juices are 100% pure, not from concentrate juices that mark higher on the brix scales then most other lemon & lime juices. We are able to ship these products in bulk to anywhere in the world accessible by boat through shipping containers and we are covering the costs of shipping.