SEEDA is seeking to enhance the communication and marketing efforts for its infrastructure development portal, epcmst.com. The portal serves as a vital resource for industry professionals, providing comprehensive information and tools for infrastructure projects. However, the current communication strategy lacks engagement and visibility among the target audience. The goal of this project is to develop a robust communication and marketing plan that effectively promotes the portal, increases user engagement, and expands its reach. Learners will apply their classroom knowledge in marketing and communication to analyze the current strategy, identify gaps, and propose innovative solutions. The project will involve tasks such as conducting market research, developing content strategies, and creating promotional materials.

The project deliverables will include a comprehensive communication and marketing strategy document for epcmst.com. This document will outline key objectives, target audience analysis, and proposed marketing tactics. Additionally, learners will create a content calendar and sample promotional materials, such as social media posts and email newsletters, to demonstrate the proposed strategy in action. The deliverables will provide SEEDA with actionable insights and tools to enhance the portal's visibility and user engagement.