Number of students required to work in team: 2

This is a brand new ecommerce website development project that needs several students to work as a team. Each student will work on a different aspect of the website. The tasks will be broken down as follows:

• Overall website appearance
• Suggestions for website hosting
• Content management system
• SEO
• Inventory management
• Cosmetics
• Content
• Ecommerce functionality

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.

This project will include:

• An identification of our current competitors
• An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
• The creation of a matrix identifying features shared across the companies and those that are different.
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Students will need to be InTouch on a daily basis to begin and continue to stay in touch as needed at least weekly.