Infogenetica Solutions Ltd. is on a mission to transform health and wellness with 100% natural, science-backed supplements and skincare products. As a primarily B2C company, our customers are at the heart of everything we do—especially when it comes to marketing. To continue growing and making a real impact, we need to ensure our marketing and advertising strategies are fresh, engaging, and, most importantly, customer-focused.

That’s where YOU come in! 🎯

We’re looking for a dynamic student team to help us step away from the day-to-day and truly step into the shoes of our ideal customers. Your challenge? Develop an innovative, high-impact Social Media Content Calendar and engaging social media assets that will drive customer acquisition, retention, and loyalty.

💡 The Product: Our flagship nutritional supplement, NeuroActiv Oil, is a Health Canada-approved, 100% natural patented formulation packed with the full spectrum of fatty acids needed for optimal brain and heart health and cellular function. The benefits are vast, but we’re focusing on two key target audiences:

🔹 Adults focused on healthy aging: Seniors and individuals looking to prevent or manage cardiovascular conditions, dementia, anxiety, Alzheimer’s, sleep difficulties, focus issues, and low energy.

🔹 Parents of children with learning difficulties or neurodivergencies like Autism, ADHD, and Anxiety (and adults who experience these too!): Families seeking science-backed nutritional support for cognitive and emotional well-being.

✨ What We Need:

• Fresh, creative marketing ideas that go beyond the ordinary

• Engaging, platform-specific content that resonates with our target audiences

• Bold, outside-the-box ideas that help us connect with and grow our community

This is more than just a project—it’s a chance to make a real difference in people’s lives while building your portfolio with meaningful, results-driven marketing work.

If you’re ready to take on this exciting challenge, bring your creativity, and help shape the future of health and wellness marketing, we want to hear from you! 🚀🎯

A Social Media Content Calendar and social media assets (at least one per month to reflect the different calendar seasons) ready to be used on social media platforms.

Assets should include visual content (image or video) and marketing copy.