Social Media Marketing for family-owned business
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
social media monitoring social media trends planning energetic marketing content creation social media strategy social media content marketing strategies social media campaignsWe are a small family food business based in Vancouver. We aim to create delicious food for our customers with a great attitude ever since we started in 2007. During COVID, we went through some changes, which led us to start our social media platform to communicate the changes and rebuild the relationships with our customers.
Hence, we are looking for an energetic and creative Social Media Marketing Intern to join our dynamic marketing team. The intern will contribute to various social media campaigns, primarily focusing on platforms like Instagram, Tiktok, Xiaohongshu and others.
Primarily we are looking for someone with passion, energy, and an elite sense of humor!
- Content Creation: Ideate, develop, and execute innovative social media content plans, with a strong focus on short-form videos that resonate with our target audience.
- Trend Analysis: Stay up-to-date with the latest social media trends and integrate relevant trends into our marketing strategies to increase engagement and brand awareness.
- Community Engagement: Monitor social media platforms for trending news, ideas, and feedback, while actively engaging with our community to foster positive interactions.
- Performance Tracking: Assist in tracking the effectiveness of social media campaigns and strategies, and adapt to insights gained from analytics reports.
- Team Collaboration: Work collaboratively with the marketing team to refine social media strategies and contribute to larger campaign planning and execution.
Collectively, we will set goals on two areas: what we want to achieve in the project and the student's personal goals.
Then we will create a plan with weekly checkins.
Finally, there will be a final presentation where we will provide feedback for the student's work. The students will be working with Lillian, the marketing manager.
About the company
We are a small family food business that has been serving food in the summers since 2007. We focus on creating delicious food with heart and soul while having a great and positive atmosphere. Since our creation, we have been featured in numerous news articles!