Marketing Communications Plan
Project scope
Categories
Fashion designSkills
marketing communications marketing brand awareness time management branding researchIn our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.
For this project, you will need to:
- Understand our brand and mission.
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- Identify trends and opportunities in our target market.
We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We also want to find what styles are currently trending and how we should construct our brand.
You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.
About the company
Simply Cute is a unique company that specializes in offering a delightful range of minimalistic designs with a vintage touch. Catering to various hobbies, professions, and niche interests, Simply Cute brings a touch of charm to everyday items. From accessories to decor, their products are thoughtfully crafted to appeal to those who appreciate simplicity and a hint of nostalgia. Whether you're a hobbyist, a professional, or someone with a specific interest, Simply Cute aims to add a touch of timeless style to your world with their carefully curated collection of designs.
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