The main goal for the project is to identify and target potential customers who are most likely to purchase our brand new and used tires, as well as our additional services like window tinting and headlights restorations. The project will involve:

- Analyzing the current customer base and identifying key demographics and characteristics.

- Researching and identifying potential new customer segments and markets.

- Developing a strategic prospecting plan to reach and engage with these potential customers.

- Implementing the prospecting plan and tracking the effectiveness of different strategies.

The tasks learners will need to complete to achieve the project goal include:

- Analyzing the current customer base and creating a customer profile.

- Researching and identifying potential new customer segments and markets.

- Developing a strategic prospecting plan with specific outreach strategies.

- Implementing the prospecting plan and tracking the effectiveness of different strategies.

Final deliverables should include:

- A detailed customer profile report.

- A strategic prospecting plan with outreach strategies.

- An analysis of the effectiveness of the implemented prospecting plan.

Staff Time: Dedicated staff members will be available to provide guidance, answer questions, and offer feedback throughout the project duration. They will be accessible via scheduled office hours, email, and possibly online communication platforms for real-time assistance.