WILD Awakenings has been running Camp WILD, a women's retreat, for the past two years. We have a website and a logo but we lack a consistent brand voice. We would like to create a clear brand message and brand identity and tell the brand story.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s story, mission and vision statements.
• Conducting background research on our company’s products and customers.
• Establishing suitable personality traits for our brand voice.
• Describing how personality traits can be displayed through our brand voice.

By the end of the project, students should demonstrate:

• Understanding of our story, mission and vision statements
• Development of brand guidelines
• Research of brand positioning
• Creation of use case scenarios
• Definition of the UI aesthetic and user experience

Final deliverables should include

• Branding Guide.
• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our story, mission and vision statements
• Input on choices, problems or anything else the students might encounter.