Social Media Marketing Campaign for Perspective Views
Project scope
Categories
Advertising Community engagement Marketing strategy Social media marketingSkills
target audience research reports marketing content strategy social media research social media marketingThe main goal for the project is to prepare and develop a marketing campaign on a social media platform such as Instagram to engage and drive traffic (new followers) to Perspective Views' profile page as well as their website. The end goal is to increase followers organically and increase likes and comments on their posts.
This will involve several different steps for the students, including:
- Researching the target audience for Perspective Views
- Developing a content strategy for Instagram
- Creating engaging and visually appealing posts
- Implementing a posting schedule
- Analyzing the performance of the campaign and making adjustments as needed
By the end of the project, students should complete the following list of activities:
- A detailed research report on the target audience for Perspective Views
- A content strategy for Instagram including types of posts, captions, and hashtags
- A calendar outlining the posting schedule
- An analysis report on the performance of the campaign with recommendations for adjustments
Final deliverables:
- A final report including all research, content strategy, posting schedule, and analysis
- A presentation explaining the campaign strategy and outcomes
We will assign a staff member to be available for students to engage with, to gain a substantial understanding of our industry and use tools such as 3d software to prepare visual aids of architectural concepts
About the company
Perspective Views is a leading custom home design firm that offers top-notch design solutions tailored to meet the unique needs and aspirations of each client. Our team of experts is dedicated to delivering high-quality, visually striking designs that connect, engage, and inspire. Through our collaborative approach and emphasis on discovery and design, we create custom homes that exceed expectations and reflect our clients’ personal styles.
At Perspective Views, we are committed to delivering innovative and sustainable custom home designs that reflect our clients’ unique needs and aspirations. Our mission is to design with passion, integrity, and collaboration, combining our expertise with our clients’ vision to create integrated and personalized design solutions.