• Our company is Start up in its early stage and is looking to create a solid brand identity. We need to create a unique logo that reflect use

• We the student to understand our business so that they can create art work for print and digital material that will attract and connect with our current and prospective audience.

• We need marketing material to stand out by being impressionable, inclusive and diverse while also being .

• We are looking for unique designs that we could use in our company branding as well as general branding knowledge.

• The right candidate would work to create consistent promotional branding and offer ideas for with possible new names for the company packages and program

.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Logo and name proposals that reflect who we are
• Work to create a branding guide for us to reference
• Help create prototypes using software tools that can be implemented in our marketing
• Research into the competitors to see what they are doing.
• Creating custom branding sheets with colours and logos.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Research into brand

• Logo ideas

• Brand reference

• Prototypes for us to use

Bonus steps would include:

• Custom material for us to use later on
• 
  

Final deliverables should include

• A start to a brand sheet and guide for us to reference

• Prototypes of the logos made with software

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, and more
• 
  
• Names of competitors to understand the market
• 
  
• Work within the student's software expertise