Facility LED Lighting Upgrade Analysis
Project scope
Categories
Market research Customer segmentation Lead generation Market expansion Sales strategySkills
sales strategy influencing skills led lamps energy efficiency improvement comparative analysis marketing management nursing homesWESCO is seeking to identify facilities (factories, schools, universities, hospitals, and nursing homes) that require an upgrade to LED lighting and to understand the decision-making process behind such upgrades. The goal of this project is to differentiate between buildings that have already upgraded their lighting and those that have not. Additionally, the project aims to determine the factors that influence facility owners to proceed with a lighting upgrade project and why some choose not to. This analysis will help WESCO optimize its lighting upgrade marketing and sales strategy and help prospective customers to improve energy efficiency across its facilities. The project will involve data collection, analysis, and the development of a comprehensive report outlining the findings and recommendations.
The deliverables for this project include:
- A detailed report identifying facilities that need lighting upgrades.
- A comparative analysis of buildings with and without upgraded lighting.
- A summary of factors influencing the decision to upgrade lighting.
- Recommendations for encouraging facility owners to proceed with lighting upgrades.
- A presentation summarizing the findings and recommendations for WESCO's management team.
Learners will work with me, leveraging my 9 years of experience in the lighting, to learn about the challenge of identifying entities that need help in reducing their non-productive energy spending by using inefficient lighting.
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WESCO is the premier electrical, communications and utility distribution and supply chain solutions company in the world.