Our company, Ada Analytics, is dedicated to providing easy-to-use applications and interactive, client-facing dashboards that unlock the power of data across finance. We already have a B2C prototype, but we need to build a B2B version. This will involve several different steps for the students, including:

- Interviewing prospective B2B users

- Gathering data based on our existing prototypes

- Examining existing research around competitors' reviews in order to better understand our prospective B2B users

By the end of the project, students should demonstrate:

- Understanding of our new dataset of B2B users

- Identification of areas for future improvement of the prototype

Bonus steps would include:

- Testing the prototype with users and accounting for additional parameters

Final deliverables should include

- A high-fidelity Figma prototype focused on B2B user flows.

- A video walk-through of the prototype that we can use for internal and external audiences.

We provide learners with Business to Business interviewees, regular feedback, weekly meetings in order to discuss feedback and troubleshooting, and we provide a company Discord for messaging.