The BIA is seeking to create a Signature Event and or Placemaking Activation that will allow the BIA to take full ownership. In other words, the event and or activation eventually should reach a level of recognition whereby attendees associate the experience attained with the BIA location. Ideally the program must have the ability to take place annually, during the winter, off-shoulder season. (February at this point would be the most preferred month)

Are you interested in helping us curate the concept that could potentially launch in February 2024?

• Reviewing the BIA’s data and research reports to identify keys areas of interests that resonate with our member businesses and visitor demographics
• A survey of workers in the area and nearby residents (Community Consultation) and reporting on the key findings
• Developing two potential themes. A Signature Event (Festival like) that would take place over two-three days at a public gathering location. (I.e. Mel Lastman Square) and a Placemaking Activation that would be on display in various areas of our District (I.e Main intersections along Yonge Street) for a minimum of three weeks
• Sourcing potential event vendors that would execute the program on behalf of the BIA and potential sponsors that would offset expenses
• Develop a detailed expense budget for two options: an $85,000 pilot or a full $200,000
• Liaison weekly with Marketing & Economic Development Manager and provide final report for Executive Director, Marketing Subcommittee and Board of Directors to review for consideration.

• Input via virtual meetings, email, phone or comment via google docs or canva to the students.
• Access to our market research report by 360 Collective, strategic plan and a 2021 member survey as a starting point.
• Staff to support survey distribution through our channels.
• Other as required.