Graphic Design / Digital Marketing
Project scope
Categories
Graphic design Digital marketing Product or service launch Social media marketingSkills
canva (software) scheduling graphic design punjabi language social media content english language urdu language gujarati language transliteration brandingOur mission
Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We want to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.)
What we do
Over the past year we have published a series of bilingual books in Urdu. We are the first ones to include English transliteration, in addition to English translations besides the Urdu script.
We have received excellent feedback over the last year having sold thousands of books around the globe, with significant presence in Canada, the US and the UK.
The Project
Create social media content to spread awareness of our rebrand and crowdfunding campaign.
We will share post ideas, branding guidelines, colors, fonts and more details.
Your job will be to design the actual content using tools such as Canva and then scheduling the posts on social media. We expect a variety of post styles (single posts, carousels, etc)
We are happy to guide you and mentor you to help make the most of your potential!
Please share some examples of your design work if you are interested.
You do not need to be of South Asian descent or have knowledge of South Asian languages to participate
You will get great guidance on our expectations, our branding guidelines, post expectations, etc. We will work with you to help align your ability with our expectations and help you develop as a graphic designer and digital marketer!
About the company
South Asians living abroad are struggling to transfer their native languages to their children. Our children are exposed mostly to English and resources available in native languages are too complex for children in the West. Plus, the parents themselves often struggle with reading the language even if they are able to speak it to varying degrees.
Our vision is to help preserve the use of South Asian languages. We aspire to become a leading bilingual edutainment brand for children of South Asian descent through a mix of high-quality physical and digital resources, with a focus on transliteration, e.g. Urdu written using the English alphabet.
We launched our first versions of Urdu-English books in September ’20 and now offer 12 books across 4 reading levels. We are expanding our product lines in January, have transformational improvements planned for next year, and a much more exciting vision ahead of us to offer multiple languages.