We are creating a new business that evaluates regenerative business practices in terms of the Doughnut Economy. Our goal is to become the most trusted platform for the emerging regenerative economy. Businesses represented on our platform will meet the highest standards of business practices, (eg, supply chains, manufacturing, raw materials and human capital investments,) products and services. To that end, we would like a comprehensive analysis of all existing 3rd party standards, certificates and/or licenses currently available for companies asserting (regenerative) sustainability and related triple bottom line values.

This project will include:

• An identification of our current competitors
• An identification of potential future competitors, (eg, a large company in a similar industry who may enter the space)
• The creation of a matrix identifying features shared across these providers and those that are different.
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project including a preliminary list of 3rd party providers, (eg, B Lab,) that we would like you to analyze.

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.