Advanced Marketing Management
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
marketingKnowQuest.net, the world's first and only academic feedback platform, was born at Ryerson University, started by a Ryerson double-graduate (BComm and MScM), and now we need your help!
This project will explore how to market our free services to schools, based on our new business model.
Our new business model focuses on profit sharing with schools or their student union/association!
We need your help to make this campaign a success
About the company
KnowQuest is the next evolution in online feedback, built from the ground up to maximize the value and meaningful information of reviews.
KnowQuest replaces existing feedback mechanisms with one that uses a custom credibility check, more honest feedback, is more secure, drowns out trolls, and yields actionable results.
We built a superior feedback platform from the ground up to address the unique needs of reviewers, and to add the most value to the purchasers of aggregated ratings. The C.A.S.H. platform was born!
Credibility: Credibility is checked prior to ‘unlocking’ the ability to rate
Anonymity: Ratings and Reviewers are anonymous, aggregated, and carry no repercussions
Security: No personal information collected, stored, or sold (beyond some basic login info)
Homogeneity: Ratings are broken down, comparable, and meaningful (not just 1-5 stars)