Editorial + SEO in Fashion E-commerce

Closed
SINGLA Intimates
Markham, Ontario, Canada
Rubaina Singla
Founder, CEO
3
Project
Academic experience or paid work
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Lead generation Environmental sustainability Copy writing Marketing strategy Marketing analytics
Skills
copywriting customer acquisition management thought leadership google analytics blogs blog posts marketing content strategy search engine optimization research
Details

We would like students to help us with refine our SEO and content strategy to align with our growth targets and brand direction. Students will work directly with our executive team and founder to scale our customer acquisition strategy.


The goal is to Establish SINGLA Intimates as a subject matter expert in sustainable products and women's lifestyle/fashion through strong, focussed content and efficient internal processes.


We will ensure the student has a clear understanding of the brand pillars and the product in order to accomplish this. We will also provide the student with leadership, learning, and mentorship opportunities with our team of creative entrepreneurs on a social mission. Along the way, the student will gain access to mentorship in entrepreneurial, marketing, fashion, and climate-impact related careers.

Deliverables

To accomplish this, we expect the student(s) will:

  • Write articles and case studies by researching and interviewing founders in the fashion, e-commerce, and sustainability space
  • Stay on top of industry trends, emerging startups, and leading ideas in order to write and publish thought leadership articles and blog posts on our website
  • Develop and improve our Website through key word search, SEO, Google Analytics research, and E-commerce optimization tools


Ultimately, you will be working on building our e-commerce presence with the goal of optimizing content and copywriting to increase conversion. You will have full support for all software and learning need through our staff to accomplish this - we'll make sure you're learning the relevant skills along the way. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.


Major deliverables:

  1. Website SEO strategy (key words, content ideas, niche research)
  2. Adjustments on Shopify to copy, text, content, and pop-ups
  3. Research and writing new blogs/insights
  4. Annual report with editorial content to show case SINGLA's 2023 Journey
Mentorship

Students will work closely with Founder who is supervising and available for questions, with regular project collaboration meetings and mentorship opportunities. We’re excited to help students develop the skills and knowledge necessary to succeed in this role, as long as they have the startup hustle.

What you'll gain from working with the SINGLA team:

  • Learn from entrepreneurs in e-commerce, VC, angel investing, fashion, and consulting fields
  • Gain a personalized mentorship experience according to your career goals and desired skills
  • Develop a solid understanding of the intersection between fashion, sustainability, and e-commerce
  • Work in a remote and flexible environment with a women-led team
Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Sustainable cities and communities

About the company

Company
Markham, Ontario, Canada
2 - 10 employees
Retail
Representation
Minority-Owned Women-Owned

We invest in innovative materials to make all-lace lingerie, hence revitalizing the myth that sustainable fashion must compromise on design and style. We specialize in creating everyday looks that transcend time. We are a Toronto & London ON founded startup making sustainable fashion shopping easy, affordable, and timeless.