Ozex Market Research and User Testing Project
Project scope
Categories
Data analysis Healthcare Market research Customer segmentation Mobile app developmentSkills
target market reproductive health care usability testing user feedback market research research mobile apps new product developmentThe main goal of this project is to conduct market research and user testing on Ozex's new product, a mobile app for parents' relationship wellness and sexual health. This will involve several different steps for the students, including:
- Researching the target market for the product.
- Developing a survey to collect user feedback on the product.
- Conducting user testing with the target market.
- Analyzing the results of the survey and user testing.
- Providing an analysis of the results and recommendations for improvement.
By the end of the project, students should demonstrate:
- Understanding of the target market for the product.
- Understanding of the user feedback on the product.
- Identification of areas for improvement of the product.
Final deliverables should include:
- A written report summarizing the research and analysis.
- A presentation summarizing the research and analysis.
We are available for feedback and we can provide validation of skills and letters of recommendation for students who have shown leadership skills and competency throughout the project.
Supported causes
Good health and well-beingAbout the company
Ozex is a Montreal-based company specializing in sexual health and wellness. Through information, education and self-therapy, Ozex aims to improve the sexual health and relationship well being of parents. Our services include the facilitation of group activities on sexuality issues for new parents. We are currently looking for mothers with sexual health issues to co-create our first personalized self-therapy module. Our goal is to develop our first digital health product to be launched in 2024.