Temple of Healing Therapy is seeking to enhance its online presence and attract more clients through a well-structured digital marketing strategy. The goal of this project is to develop a comprehensive plan that leverages various digital marketing channels to increase brand awareness and client engagement. Students will analyze the current digital footprint of Temple of Healing Therapy, identify target audiences, and research effective digital marketing techniques suitable for the wellness industry. The project will involve creating a strategy that includes social media marketing, content creation, search engine optimization (SEO), and email marketing. By applying classroom knowledge of digital marketing principles, students will gain practical experience in crafting a strategy that aligns with the company's goals and values.

The deliverables for this project include a detailed digital marketing strategy document outlining the proposed approach for Temple of Healing Therapy. This document should include an analysis of current digital marketing efforts, a defined target audience, and recommended strategies for social media, content marketing, SEO, and email campaigns. Additionally, students will provide a presentation summarizing their findings and recommendations, offering Temple of Healing Therapy actionable insights to enhance their digital marketing efforts.