Lead Generation Project (Phase 1)

Closed
Roamlii
Saskatoon, Saskatchewan, Canada
Conor Phillips She / Her
Founder and CEO
(11)
3
Project
Academic experience
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Digital marketing Marketing strategy Social media marketing Marketing analytics
Skills
target market advocacy brand management algorithms social media strategy lead management lead generation management advertisement
Details

Roamlii is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.


Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Roamlii stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Roamlii seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.


Roamlii’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.


With this project, we're looking to revamp our social media strategy, including our content pillars.


This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s target market, brand guidelines, and products and services
  • Research opportunities for enhanced Social Media strategies
  • Define an enhanced approach to our content pillars
  • Implement new content pillars and social media strategy
  • Develop a systematic process to continuously review and update our social media deployments, so they require as little time as possible to maintain


Bonus steps in the process would also include:

  • Build a catalogue of opportunities to review further down the road
Deliverables

Final deliverables should include:

  • A solid understanding of our company’s target market, brand guidelines, and products and services
  • An improved content pillar strategy in place
  • An efficient process to create and deploy social media posts
  • A month's worth of social media posts created and scheduled
  • The student will also upload a project summary document to the Riipen portal, which will include snapshot images and brief descriptions of any written, image or video content they've created, strategic documents, proposals, etc.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Decent work and economic growth

About the company

Company
Saskatoon, Saskatchewan, Canada
2 - 10 employees
Travel & tourism

Roamlii is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, to (soon) Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.

Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.

Roamlii’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.