Data Analysis Project

Project scope
Categories
Data analysis Market research Competitive analysisSkills
business analytics customer acquisition management senior living market research non-disclosure agreement (intellectual property law) data analysis timelines data collectionCurrently, we are seeking an ambitious individual to assist with data collection to help us better understand our current customers as well as prospective customer needs. The selected student will be asked to review and analyze data using the information provided by the owner. We want to better understand from a qualitative perspective, how people are interacting with our website and services.
We provide online art programming to senior living communities. The student will be asked to sign an NDA, and then provided with the necessary information to complete the project. The project data analysis and review will focus on the following areas:
- Customer Acquisition and Retention (review customer timelines/turnovers) High Priority
- Customer Use of Services (review business analytics to identify popular services/programs) Medium Priority
- Market Research (review 5-7 similar companies provided by owner) Low Priority
We will provide the student with continuous support through weekly Zoom meetings. We will set up either a shared Trello account or Google doc depending on the student's preferences to provide the necessary tools and information to complete this project.
About the company
We provide older adult communities access to online art programs that can be facilitated by in-house staff or used independently by residents. Our aim is to improve access to creative programming for all older adults by developing and distributing affordable art programs that inspire people of all experience levels.