Digital Marketing for Small Family Business
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
target market marketing marketing strategies digital marketing social media search engine optimization brochuresOur company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
About the company
Maple Terroir is a family-owned and operated Canadian company specializing in the production and distribution of high-quality, authentic maple products. Established in 1978 by founders Wayne and Kaori Lytton, the company's core values of authenticity, tradition, and uncompromising quality have driven its success in the domestic and international marketplaces.