Sineha Spices aims to strengthen its presence on social media platforms and improve its virtual visibility to reach a broader audience. The company seeks to optimize its social media strategies to enhance engagement and brand recognition. The project involves analyzing current social media practices, identifying areas for improvement, and implementing effective optimization strategies. Learners will apply their knowledge of digital marketing and social media analytics to develop a comprehensive plan that aligns with Sineha Spices' brand identity. The goal is to increase the company's online visibility and engagement, ultimately driving more traffic to their digital platforms. Key tasks include conducting a social media audit, researching best practices, creating and implementing a strategic plan for content and engagement. The worker must be fluent in both French and English, since Sineha targets Quebec and the rest of Canada.

- A detailed report on the current state of Sineha Spices' social media presence, including strengths and areas for improvement.

- A strategic plan outlining optimization strategies for social media platforms, focusing on increasing visibility and engagement.

- A presentation summarizing findings and recommendations, ready to be delivered to Sineha Spices' marketing team.

- A set of actionable guidelines for implementing the proposed strategies, ensuring they are practical and achievable within the company's resources.